I think your target audience would also affect what the catalyst would be. If you are in an environment where the economic situation is terrible, then the biggest catalyst there would be economic rewards.
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Web3 should be for everyone both for fun and for rewards, so it has to contain this two things, because not everybody focus more on having fun and not everybody focus on making rewards, so if it has this two things it will be for everyone.
You are right. There should be a balance between the two