Thanks for this informative article
As a writer the following principals should be bourn in mind
The message of the writer should be complete to bring desirable results
It should include everything the reader wants,needs or interest.
Make the writing readable and understandable
Organize the message logically and efficiently.
Avoid unnecessary repetition and wordy expressions...
Chose pithy,short familiar and conversational words...
The writer should try to visualize it's readers...!!!