I said that to say, your perspective on goodness and badness is influenced by your position. If you're a big stakeholder in Apple then you are positioned to be positively or negatively influenced by the current perception of the company. The share price might go up or down based on this.
A "good" company in a quantitative sense is a company which produces profit for it's shareholders. In a qualitative sense it is a company which makes the world "better". Better is a value judgement which is subjective and at best determined as a sort of consensus.
Someone could be moral to their community if they think Apple isn't making the world better but Huawei is. They could receive all the praise, the social rewards, the prestige, from supporting Huawei instead of Apple. So how can someone like myself who has no economic stake in Apple (I don't hold shares), and no understanding of how my community feels or thinks about Apple, hope to answer the question? I cannot.
I think that good-bad taxonomy of companies or other collectives is ... baby talk.
In the brain of a person, any average person is going to have some subconscious internal scoring system. Mess up enough and you get put on the "bad" side of their mind. That simply means their internal score or reviewing system puts you as bad.
Sentiment is everything in business. A business can sell products easier if perception of the business is good.
Like in Godfather? Repeating 100 times ''nothing personal it is all business'' and at the end ''in business everything is personal''?
Personal means to be focused on the persons and not on what the business is doing. Business is about supply and demand. A service or product is in demand and a business supplies what is in demand. Personal is bad for business if it interferes with supplying the demand.
Is demand constant? Business is for-persons. Are they incentivised to supply or to be supplied?
I don't understand your reference.
How supply-demand are related? increase supply from zero to something, how it affects demand?
Humans are more like babies than robots. Mathematically speaking if you are trying to be precise about it then taxonomy of companies should be by score with ranges from the good to the bad range. The credit scoring systems are this way and are used to rate companies now.