Well let's use Milwaukee as an example. Giannis wasn't even a lottery pick in his draft so that goes to show that there are deals to be had later in the draft as well. Small market teams are already unprofitable as it is. Take a look at this article https://www.si.com/nba/2017/09/19/revenue-sharing-losses-net-income-cavs-spurs-wizards and you'll see what I mean.