One of the world’s leading airline operators is set to deliver a blockchain-based loyalty app to enhance frequent flyers’ spending of accumulated air miles and rewards.
- Enables travelers to easily spend their air miles at retail partners
- deploying its own private blockchain that sees participating merchants and partners for the digital loyalty program
- expected to roll out for customers in about six months
CEO Goh Choon Phong stated:
“This groundbreaking development in which we will be using blockchain technology to ‘digitalise’ KrisFlyer miles is a demonstration of the investment we are making to significantly enhance the digital side of our business for the benefit of our customers.”
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