Hey david, thanks for another great interview. It is not a subject that I have particularly strong feelings over but watching the interview gave me food for thought. Basically I feel that despite any targeted marketing efforts I know my own mind, what I want and I am not going to buy crap simply because it is thrown at me......be that the coffee machine that you mentioned, the pull over that guest mentioned or some obnoxious political view point. Basically if products, concepts or ideologies that fall within my areas of interest are being aggregated for me for my consideration then I am OK with that, partly because any such targeted action is only ever going to be a relatively small percentage of any investigation that I may undertake. P.S. I would giver you a journalism licence. Cheers J