Happy SEO day! (WHAT DAY IS IT TODAY)

Today, may 28, celebrate their holiday SEO-optimizers.

The abbreviation SEO (Search Engine Optimization) denotes various methods of working with search engines — in order to increase the position of the resource in the search results for certain user requests.

SEO-optimizer profession originated in Russia in the mid-90s of the last century. It was then that the first search engines appeared, the positions of the site in which were directly correlated with the income from the resource. Many years have passed since then. Search engines have repeatedly changed their algorithms today SEO is a powerful industry with multi-million turnover..

Modern SEO can be divided into three types: "white", "gray" and "black" optimization. White optimization does not contradict the requirements of search engines. Sites that are promoted by "white" methods are always interesting to users and rightfully occupy their high positions. "White" optimizer works carefully on the structure of the site, monitors the quality of content, exchanges with colleagues thematic links.

"Black" optimizers use prohibited methods. In fact, they are engaged in banal deception of the search engine. In the Arsenal of "black" optimizers such specific techniques as hidden text, spam, "link garbage". For the search engine "black" optimizers - real enemies. If you do not fight them, they will turn the search for information in the issuance of a pile of useless links.

"Gray" refers to those methods of search engine optimization that are not officially prohibited by search services, but can be regarded as unnatural means of promoting the site. Unlike the "black" methods, they rarely lead to the imposition of penalties by the search engines, which allows you to withdraw with their resources to the first position in a relatively short time.

For the first Time the day of Runet optimizer was celebrated in 2006. The date of its celebration SEO-experts have identified randomly. 217 people took part in the voting organized at the Searchengines forum, 77 percent of them chose this wonderful spring day for their holiday. And the main goal of the Day is to increase the prestige of SEO-administrator's profession and Express gratitude for intellectual and creative work.

On this day, profile experts decided to hold thematic seminars, conferences, refresher courses, presentations, master classes, as well as public testing of new programs.