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It actually isn't for us! @justinw had to do a bit of work, but we use Sendy which has a small one time fee, and then it's just the cost of the server, which is really not much. Yes, if you were to do it through Mailchimp or something like that it would be super expensive. But credit to @justinw who found a really good alternative option that is very affordable. Cool right?

Saving money is always good.