Good question @cmplxty,
In fact, that's what NOIA serves so well. Take, for example, you are in a region where there is no Data Center coverage for the CDNs. Now, let's assume your neighbour comes to know of NOIA and joins the network, suddenly he acts as CDN for your least covered region. And you will be able to access just because you are in the proximity. You see the advantage? NOIA is bringing mini Data Centers all across the globe and closer to your home too. Isn't that a super win situation?
So, that's about NOIA.
Glad you could stop by buddy! Like I advise everyone, try out the testnet. You won't be disappointed. :)