Sometime last month I came across a post from a mutual. It was about a said mining app, but unlike most mining apps, It required some form of effort--miners have to tap their screen multiple times to mine the token. The entire setup reminded me of an episode from Black Mirror. Ordinarily, I would skip things like this mining app, but I decided to give it a shot.
I clicked on the link in my mutual's post and was redirected to Telegram. It felt silly at first and for some time I ignored the game. When I decided to give it a chance, I discovered a whole new ecosystem and innovations that I believed would attract non-crypto users.
Aside from the same being oddly interesting, it also introduced me to the TON ecosystem. I created my first telegram crypto wallet linked to the TON blockchain; I discovered some new NFT projects and a lot of other things, to the point where I was convinced to buy my first TON coin. Now, bear in mind this had little to do with the game that brought me into the ecosystem. Notcoin had a great marketing strategy that attracted curious eyes such as mine into the TON ecosystem and other TON projects took advantage of this unique opportunity.
One of the major lessons from the NOTCOIN story is the importance of great marketing. Any project that will succeed in this bull run has to have one. The only exceptions are old crypto with strong and large communities like Solana.
Now I understand the importance of utility and innovation, but it is nothing without great marketing. Marketing is the only way you sell your product, app, community and blockchain. Some chains are fortunate to have deep pockets; some are fortunate to have diehard communities; while some have both (e.g. Solana). These are the two most important metrics to me in this bull season. Follow the money and attention.
Complex ideas do not win people over. I have come to understand this much about the crypto space. Memes are part of the crypto culture; degens are part of the crypto culture. The fact that I don't particularly like these things doesn't make them wrong. If I were to start a crypto project today, I would ensure that these fun factors are an important part of the project.
Currently, a 10m notcoin voucher is trading fo around $240-$500 (which can easily be mined in a month). According to the founder, those who are not interested in playing the game but like what is being built around the project want to have a stake in it. Unlike ICE Network, Notcoin is using their project's hype, and I wish them success.
The biggest task for notcoin is after its launch. Most hyped projects don't have a solid road map and are short-lived. If good projects can take a hint from their playbook it will go a long way in growing their projects in the short run
By the way, you can (still) mine notcoin on telegram Here. it is rumoured that the project will launch on the 1st of April. It might be nothing after all.
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