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It's a Steemit app which is attempting to operate as an alternative to Instagram. I'm testing out a bit. You can upload from your phone, but I believe only Android phones have a proper app. If you have an iPhone you have to use the web version. It's a very novel idea and I hope it catches on. At the moment, it would appear photography is a tough niche to tap into on Steemit, so I'm hoping an app like this may change that. Not to mention, I'm not trying to inundate my followers with pictures, lol. Did you notice how many tags I was allowed to use? I found that very odd.