A common strategy is that is frequently misused in Texas Holdem is continuation betting. Many players blindly bet on the flop without consideration of flop texture and this can lead to disastrous results. In the post below, I've used Game Theory Optimal (GTO) methods to find out when are the right occasions to cbet.
https://ethertwist.com/2018/08/12/a-guide-to-continuation-betting-in-poker-from-a-gto-perspective/
As you will find out from the article, continuation betting might not be as good a strategy as you might think, even on dry, Ace high boards.
Note: I am the original owner of the post.