Steemit has succeeded really well in making this very addictive! It's surprising that such small rewards do the job of incentivizing good curation. But I guess it's just a matter of time before most users notice the small rewards, and then they will start enjoying more -just like us! That in turn might release more rewards for those who stick to the curation game, which is totally ok too.
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Speaking of games, do you remember these funky games:
There is even a #bots.
Bots, bots, bots everywhere. A developer loves to create scripts if the task is fun or brings money. :)
It must be a developer's dream :-). Bots that make money!