Being alive is not a big deal - look at how we treat other life forms, we carefully exterminate them and call them "animals," as if we were demigods, so we can carry on with our desperate hubris. That's what life is worth, it's a mechanical thing, an autonomous biological feedback system. Sure this is a PR stunt, sure this is a puppet. As to human intelligence, look at the frenetic reactions. Can you see the circle closing ? The problems you mention will be solved by drastically reducing the numbers of the human scavenger - easiest and in effect only reasonable way to do it - all else would be manic-psychotic and in the end, useless. We're not an 'intelligent' life form, get that into your head before even thinking about anything else. Also, THERE IS ENOUGH FRESH WATER ON THIS PLANET BY DEFINITION. Rights are a social construct.