The hive account is the ID in the web3 and the Hiveverse . New and maybe small accounts that are not much invested in the Hiveverse will probably take the 5K and never even look back. But an account with proven track record of posting , a fair amount of powered up hive and an engagement in the hiveverse is just like having an ID 99% of the users with the above criteria would value their account more because in the long term they know they can get more out of it. It's not just the upvotes but so much more things !