Totally with you on the fuck being advertiser friendly front!
To be completely honest, that's why we're here. Sure, there's potential to make money, but in all honesty, we feel as if this is probably the only platform out there where we can truly be ourselves and create the content that we want to create (without filtering our humour or creativity to appease anyone really). Our content may not be for everyone, but at least we're not sucking anyone's dick to make them like/pay us. :)