A big part of this proposal is taking DECs out of circulation by giving it to the DAO, DECs received by the company is simply recirculated on the market from credit purchases and rentals. Of course, the company receives the funds which is great, but when funds are in the DAO the community reserves the flexibility to give it to the company if required, burn it, or use it for something else.
I'm not too sure of your second paragraph, but the goal of this proposal is to align incentives to provide better listing and buying services, in other words taking power away from cash back markets and giving more to markets that provide solid utility to the ecosystem.
I think the definition of solid utility is subjective. maybe you can explain further you meaning of solid utility
You are right, basically anything that saves my time I would treat it as having "solid utility".
Since I wrote this comment, I have also started to understand the utility of cashbacks, many smaller players rely on this and although cashbacks were not initially meant to be part of the market structure, they have since been embraced by many. Therefore, I do not wish to "kill it", I simply hope to bring a little more incentive to build the selling side of a market too.
However, the main purpose of this proposal is still to fund the DAO + reduce the circulating supply of DECs.