They aren't hosting shit. They don't have to pitch this idea to anyone else but the stakeholders, much like the stakeholders that run any corporation are the only ones that make the decisions. They don't have to focus on speculation like increasing steem's valuation in dollars or all such nonsensical airhead ideas. The white paper talks about creating a better economy than Fiat and it's not about extracting rewards but powering up rewards, that's what gives the economy more value. What they have to focus on is to improve the system, which has proven itself through and through, it's not like an unwanted car at all. If you take all the blockchain projects in the world, all their traffic and users and combine them there would still not be Any comparison between them and steem.