Perhaps a name related to decentralization will be better. The story is clear: a community migrates from its formerly centralized platform to a decentralized place. The name has to spell out the most key aspect about the place.
I get that Hive likely spells out that community is the most key aspect. But the connection is not readily obvious, it's obvious only to insiders. It has to be explained that Hive is about community. Whereas a name that spells out decentralization will be instantly understood.
This is a very good point.
Getting to the core essence of your most important message and presenting that succinctly is one of the fundamentals of real marketing.
There's no decentralization here and never has been, get over it.