I agree @newageinv, while I appreciate platforms which wait until they are developed to a certain point to market themselves, there's no harm in getting exposure, and showing off something half-baked to come back a year later with improvements, people respect improvement and we should trust people to take second and third looks at something. It takes years for brands to become trusted on a wide scale (though there are exceptions to this, why?).
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look at the game fortnite. Isnt that still beta?
Great point - I haven't looked into how they marketed...