Simple is good, and I applaud you for keeping things as simple as possible.

I believe one of the ways non-tech, non-crypto people often get lost is in looking at "value" vs. "utility." At least, that has been my experience, when pitching Steem to the external world.

People can "understand" that a $20 bill has no tangible value by itself; the value is simply something we agree on. But I can give you a $20 bill, and you might give me some eggs and some apples in exchange. But if I give someone 20 Steem... it doesn't represent any utility to people. Or the utility is purely conceptual. If you switch gears and liken Steem to shares of stock — because we are talking about investments — it breaks down for people, again. Common stock represents an ownership share in a tangible company. The company way not be worth a used Kleenex, but there's a thing there. With Steem... there's no thing, just an idea; a concept. So that leaves it hanging (in currency AND investment terms) out in the dodgy territory of exotic derivatives.

Which is why I have been shouting that we need tangible use cases from the rooftops around here for three years... and it usually falls on deaf ears. To validate what we're doing, we need use cases that extend beyond our little "inner circle" of developers, nerds and blockchainiacs... LIKE the new LeoShop that has grown out of the SteemLeo SCOT tribe. We need something like an eBay/Craigslist like peer-to-peer market that makes it incredibly obvious to observers "Ah, I see that there is a real PURPOSE to this thing you call Steem! I want to get involved!"

Sorry for "going off" a bit, there... but this is an old hobby horse of mine...