I'd guess it would be a lot easier to find audience, when you're writing about certain topic, on a website where people interested about it gather around

I wrote a blog about Ubuntu on the Hungarian Ubuntu

Steem ecosystem is small, certain tags do better, but it requires either connections or truly interesting content for wide audience to garner good traction just like in any other place.

Somebody could build or link websites with specific interest to Steem reward system, then it will make it easier for writers from that group to gain readers and meaningful interaction but now it's hard when everyone is competing with everyone else for attention.