Capitalism was always good in incorporating things made to get away from it.
But in case of the Facebook coin I don't think it will be (very) succesful, simply because Facebook, as it is, is already beyond it's peak and going downwards.
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yes but they own instragram and whatsapp....and they are on the up :-). Also look at the partner, ebay, uber, spotify, the list goes on
I don't think a social platform is on the up when it loses active users from month to month.
You don't have to be too concerned about one of your brands declining if you have a few others that are fine.