Personally for me it's just about growth. I still take the 50/50 split on my posts, but I figure rewards for comments are usually on the small side, so powering up with them is just a quicker way to help me grow. I don't have a specific theory or formula that I use, just a desire to have a strong SP base when the next bull run comes.
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Okay. I get what you're saying.
I typically convert the SBD to STEEM and power it up on everything, which is probably a round about way of doing things, but anyway. In the current situation it makes me feel like I'm actually making more (even though the straight to SP option, for all I know, could be the same or better). It's a psychological thing, I guess, and while I'm usually not that much into mind games, this one seems to help. :)
I keep a little bit of SBD & Steem on hand in case an opportunity arises, but I do generally power up the rest of my earnings as well, yet finding the right time for a conversion vs a market sale is its own set of challenges.