You don’t have to pay, you can do the free option, paying just helps accelerate it. Bear in mind well known integrators like Coingate, who I’m also speaking to, won’t integrate for anything less than $20K, I tried to negotiate a free listing with Coingate but they are holding fast on an integration fee, their reasoning is it takes alot of dev time to do so and most of the time the listed tokens have low volume. I suspect the reason why Changelly delisted Steem.
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Or their fees were too high ;)
I remember doing a comparison between Blocktrades and Changelly back in the day, Changelly was slightly cheaper at spot rate. Blocktrades is still widely used by Steemians, likely consumer habit and the fact that the Steem community is still not that large, granted there are many accounts but active users behind them are a lot less.