Yes, because I feel bad for them that they are giving up a big part of their reward. In the example shown, their reward value at 100% was $7.50 USD. If they took 50/50, the total value was $18.75 USD. People are losing 60% of their potential reward value by posting at 100%.
When STEEM was at 3 and SBD was at $10... The same $10 post would be worth $7.50 at 100% and... $41.25 at 50/50, with people posting at 100% giving up more than 80% of their potential reward value!
Ah, I see. Thanks for the explanation.