This is great news as there needs to be some kind of force bringing on the purchase of steem otherwise the value of the currency will never see any real value. So long as it doesn't get as bad as Yahoo where there are so many ads the page freezes my laptop now....though I can't see steemit having enough room on the page to get like that.
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Attracting external financing, especially the money of advertising, could be a major boost to the Steem currency.
I hope the Ads will be limited to a fixed box at the bottom of the blog page. That way it does not distract the user from reading the content, yet appears before they get to the comments section. Unobtrusive should be the goal.