Something strange is happening in the world of social media. It is starting to feel like we are all part of a grand neuroscience experiment of Pavlovian nature. Classical conditioning (also known as Pavlovian or respondent conditioning) refers to learning procedure in which a biologically potent stimulus (e.g. food) is paired with a previously neutral stimulus (e.g. a bell). It also refers to the learning process that results from this pairing, through which the neutral stimulus comes to elicit a response (e.g. salivation) that is usually similar to the one elicited by the potent stimulus.
Read the full article at: https://www.thehutchreport.com/in-search-of-the-new-economy/2017/10/31/the-social-media-casino
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Some similarity seems to be present here:
https://en.wikipedia.org/wiki/Classical_conditioning
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