Basically just write a way too long post, so that people start to forget what they read and remember only things that tend to stuck in their head like "he did drugs" and you are done.
I've "read" few of his post and overall... they say nothing. He just grabs the attention by playing the "asshole that doesn't give a F$%K, when in fact he is probably quite well mannered because people who are genuine assholes tend not to have enough grey matter to write such long posts without actually saying anything in them.