I mostly, still need a product in front of me, and most people still think that way. But there are some rare products, you don't need to touch it, see it with your own eyes... Companies like Amazon, Google, Microsoft, Apple.... they have share buybacks....meaning they buy their own stocks to keep the price of their stock afloat. Without that, their stocks would be few times lower. TheShop is like a test. We will see how steemers will get used to it.