The Addis Mercato is the biggest market in Africa. It is located in Addis Ababa in Ethiopia. Benefits of using steem in this market includes:
Serves as an example to other market: imagine if the biggest market in the continent of Africa adopts steem, this means other markets in the continent of Africa would also adopt steem. This is because, Addis Mercato would advertise the benefit and wonders of steem to other markets, and other markets wouldn't want to be left behind.
Easily accessible: we all know steem is easily accessible, all you need is a smartphone, and an internet. Just imagine a market where you don't have to carry cash all around, and when you see something you like, you don't have to run to the ATM to withdraw first, instead you could just easily access steem. I bet you like this idea.
Entry validated.. Good luck