Reserve Your Very Own Ethereum Name
As more people head into crypto currencies, many use Ethereum. The addresses for these wallets are quite long, a combination of number and letters. These Ethereum address attached to the wallets are too long to remember so people have made ways to change long address numbers to words.
Basically you can 'reserve' your own Ethereum name. For example 'taylorswift'. It will look like 'taylorswift.eth' that will be attached to your wallet, instead of 3dg67cd9nc88cse32lkj6xs93hjf7xa237x2vfHyd. Then if you want your friends or family to send your cryptos, they'll just send it to 'taylorswift.eth'
Reserve Your Very Own Ethereum Name in the link below:
https://bitcoinbug.blogspot.ca/2017/06/ethereum-domain-names-get-yours-before.html