I think that there should really be an SPS for marketing and it should be split among tribes, that way tribes can also go after new users too. It's easier to connect with users when they see a site with content they are keen on. Steemit is so generic and overwhelming and unfiltered new users can quickly be put off.

Perhaps like let's take Leo for example and we market in LinkedIn, Facebook and Reddit for investor type content and we can also put money behind paid ads targetting users who have shown interest in this type of content.