Justine at least had a grip on PR and was prepared to become "The face of Hive," even if it was for money. What Hive needs a lot of PR to put it in front of everyone, to have good relations with crypto news outlets, good relations with exchanges and so forth.
People tend to follow things that are newsmakers.
Anyone remember how Amanda Johnson put DASH on the map 8-10 years ago?
That's for sure, relations are important with these groups.
Denmark if you haven't already make sure to vote for the return proposal! That's how we can push back on stuff like this from being implemented.