Yes, word of mouth is the key. However, we truly need to reduce the friction associated with creating an account and getting started. Widespread engagement requires both word-of-mouth and ease of adoption.
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Yes, that is also very important. At the moment, one of the easiest ways to create an account is through LeoFinance.io. It can be made with a Twitter account, or for people who are already familiar with crypto, they can use Metamask. This option is fully decentralized and more private.
I'm sure that there will be more alternatives in the future, hiveonboard.com is also a good option, but it can be a little difficult for some.