how many people directly know what you do for the hive blockchain?
I think, this is the most important aspect of judging a project, if it's an interesting project, then most will know, without much campaign, because it will directly influence or benefit the entire chain.
Yes. A good product sells itself without any marketing. Although such products are rare but they do exist.
Next you can expect some marketing to spread the word.
We know that a bad product and no marketing is clearly a death for that product.