Part 6/9:

Realizing that predicting potential customers could be more beneficial than simply visualizing data, the creator pivoted yet again. Instead of just displaying data patterns, he aimed to provide actionable insights to users. The introduction of an API allowed Dataf users to gain access to visitor prediction scores and associated metadata. This strategic shift enabled merchants to personalize their marketing efforts effectively.

For instance, on his own website, the creator implemented decision-making mechanics based on the visitor predictions. When faced with a visitor who was deemed unlikely to purchase, he would deploy an email signup incentive. Conversely, he made the shopping experience seamless for promising visitors, allowing them to move without interruptions.