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Some rebranding would go a long way. Crypto likes to live in a bubble and speak its own language. This is Hive. Why are we still holding on to stuff from the old days?

Also it's worth mentioning, some of us creating content here aren't doing it as filler to mine rewards and build their stacks. Speaking for myself, I'm building a business, building a following/market/consumer base. So these talks of pulling the foundation out from under me, well, sorry but shit ain't going to fly. I like the fact my consumer base earns from my efforts. I like the fact I can reward them further in the comments. That's like giving them discounts on merchandise if I start selling NFTs or do something else with this brand like my own token and community down the road. Content creators are business people. I like everything about how I do business here but you can't do shit without a solid foundation.

I also like the fact the HIVE token gives those wishing to create a tokenized community a leg up/solid foundation to build from. Can you imagine starting from scratch? How much interest will there be in a community down the road that has to start from scratch, then deal with having a token value of $0.0001 with no added support or connections? I can't support LEO with POB and vice versa. Where will the investors come from to support all these communities that seemingly do business backwards, never do anything to attract consumers? HIVE token being universal is the glue holding everything together. It's needed. Stripping away its capabilities would affect everything down the line. And this community in its entirety can't depend on one or two success stories to carry it. The connection is important. Defi? What's that? Most people don't care. Splinterlands, people like it, but one wrong move from management could send it tumbling. Can't depend on single points of success in a decentralized world. Needs to always be something to fall back on in order to regroup or rebuild.

HIVE is the underlying token, but it's trying to be too much.

No other chain has decided that one single token serves as governance, currency, resources, tipping, etc. like Hive does. In my opinion, the multi-function/role of the token only served to complicate the system and create conflicts between users with different roles.

Far more complicating having to go through miles of red tape just to do one thing. Right now I have a pile of different tokens in my wallet, some I don't even know how they got there. Can't even use most of them as a consumer because I don't have time so they just sit. LEO is the only token I delegated away. They pay me to not browse their merchandise and use their product. This will only get worse. The next big thing, I already know in advance I'll have buyer's remorse almost instantly and not have the time to use the token as intended. Just look how many community tokens now are delegated away for easy profit while the product the token represents (community) barely gets used. Too many tokens, not enough people. I'm already lost each time I try to learn about SPK for instance. Wtf am I going to do with all these tokens? Am I even doing it right? Been here five years and things only became even more complicated. The simple act of trying to explain what's happening here to a noob takes hours and all it does is confuse them. So that's what's happening on the other side of the spectrum where there's a token for every little thing. Total consumer nightmare.

Idk. I only focus on a few. Can’t be bothered to learn about all the communities.

And for me I don't like to feel confined or restricted. If something catches my eye but I don't have the required tokens to support it, I can ignore all the red tape and support it with a universal solution. No need to spend ten minutes or half hour grabbing tokens just to support something once. Imagine having to exchange your money every time you wanted to just run into a store and grab a snack. And how well will those businesses do if consumers knew making a purchase there was always going to be a hassle. But if it's a place I know for sure I'll be frequenting, then yeah, sure, after the first few purchases maybe I will take an interest in their money. That right there is how business flows naturally.