At the end of the day, I think more money or more good price, of the token does 50% of the advertisement. However you're right, if what we have is completely great with lesser flaws, we don't even need all that. On second thought, I still think every project in web3 needs advertisement of some sort, because the industry is still small
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I suppose it's always the same... we need a balance between things like onboarding and "educating" new Hivians to keep them on the platform...