I don't put a lot of faith in corporate goodwill, but who knows, one day someone will just say "screw it" and do the right thing. Most people even when they aren't completely crushed, will choose entertainment over something of substance as it offers less mental, physical and emotional resistance.
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Corporate goodwill is, in my experience, primarily used up on the shareholders.
Corporate goodwill in 2020 is (careful) hashtag PR. Make a statement about any hashtag that shocked people and went viral, but don't really commit to any values you will uphold.
It is because of this that I am hoping that we can all become shareholders.