I guess what I meant by pure here is the idea that you see content as is. In SEO there are a couple of practice to determine whether a content is good/mediocre. Some of the basic one would be the title, then thumbnail and then the content itself. For the longest time on Hive, we're always seeing the extra noise which is the amount of reward on the left side but I mean, with that being removed, it doesn't subtly cloud our judgement.

Personal experiences do well because they're fun to read and has its own niche, so I can understand the appeal.