It isn't always possible to stay out of the drama, especially when it threatens something that you want to succeed. Free market also means being able to defend yourself and the things that are important to you.
It can get messy, but generally those acting with some poise and grace come out the other side better for it and untarnished.
You're right indeed.
Doing that, ☝️ the grace and poise scenario, is fine...It's the progressive escalation which many deploy that brings the drama. People seem to have lost the ability to debate preferring to rant and rave instead. It takes all kinds I guess, but those kinds don't get my time.