That's why I think Brave users will be a good test. I've seen an advert specifically mentioning Web 3, and generally the ads are quite teckie - perhaps those advertising have found the user-base to be of this ilk?

I agree a landing page focused on those who have clicked through via a Brave ad would be a good idea.

... a landing page focused on community, earning, and the different apps..

Earning as a consumer would be a priority for me.

I think we can beat the above on % and message.