I would definitely use a campaign focused signup page (and A/B test). The hive.io page is for technically inclined and crypto experienced users. Jane and Joe don’t know what web3.0 is, or what’s the meaning of scalable? Why a wallet? What is DHF and why we need that?
I would definitely have a landing page focused on community, earning, and the different apps. With a signup button in between each layer.
Considering that Brave rewards and Ads can work fully independently from “having crypto knowledge” I’m not convinced Brave is like Cryptotab and I am going to take a stab is mostly used by people who were referred for privacy/ad blocking/speed. But difficult to know since Brave is not truly traceable and thus demographic is difficult to guess unless they come via identifiable links (like Brave Ads).
That's why I think Brave users will be a good test. I've seen an advert specifically mentioning Web 3, and generally the ads are quite teckie - perhaps those advertising have found the user-base to be of this ilk?
I agree a landing page focused on those who have clicked through via a Brave ad would be a good idea.
Earning as a consumer would be a priority for me.
I think we can beat the above on % and message.
Ah that’s great to hear/read. I didn’t get those. Damn georetarding 😂