Fully agree with what you said: Marketing has to be improved in order to get our use cases and advantages across. @toofasteddie put the same point that I think: regarding good and consistent marketing the high decentralization is not supportive but obstructive. Too few people really feel responsible and the actions etc. are not coordinated.

The DHF could be in my view a great tool to improve things. Why not fund a proposal of a group of people that take care of this whole marketing? Or maybe several competing ones that are first funded to propose a multidimensional, real good concept and afterwards the best will be funded to get implemented?

The things we currently do are not „disruptive“ enough, not integrative enough since there is things we try and do (Rallye car advertisement, Twitter Posts, Merch articles with Hive Logo etc) but not really coordinated.

AND Hive has to become more „easy“ to understand. Nowadays new onboarded users need a guide, otherwise a lot of them leave after a while because they just don’t understand enough. People are used that things are self explained.
That topic is mainly a Dev topic but also a communication topic and it’s worked on I feel. But it needs as well coordination together with the marketing.