Hive as a platform has no defined audience. As well, no leader to define who it's audience is going to be.
Leofinance is seeing success as you have a leader who has defined it's target audience and is working to streamline the process of bringing people.
Splinterlands has a leader(s) who defined it's audience and streamlined the process of bringing people.
Hive as a platform is trying to be too many things, to too many people with no one in particular leading the charge.
That's what I think anyhow :)
Isn't Hive just a platform to build things on? You can use it for one particular thing, but then you have access to the other aspects too. I do gaming, blogging, videos. Lack of a single leader has pros and cons.
I wonder how many Leo users look at other Hive stuff considering they may not even know they are on Hive.
I believe it is a platform to build things on, however that's not really clear to the average outsider looking in and there is no clear way to find that information. Go to google and type in hive blockchain and you get Hive Blockchain Technologies Ltd. so it even confuses things more.
Leo users have most likely heard of the hive blockchain since it's probably talked about quite frequently, but perhaps the question is do they care? The average user doesn't care if the database behind what they use is MS SQL, Oracle or MySQL.
I agree that a single leader has pros and cons. Certainly we saw that in the last iteration with Steem. I guess if the belief is that HIVE is to build on, then target that audience and be clear that this is it's purpose. Jump on hive twitter and you get the impression that it's a social media platform for the most part. Search it on google and you get nothing for the most part.
It took Splinterlands a little while to rank first on search engines. To put a more positive spin on a quote I shared in another comment to this article:
My personal take is marketing emphasis should be on the second-layer of HIVE, its DApps. Then again it depends on where the marketing is being targeted.
-- Vloggers
-- Bloggers
-- Gamers
Each of the above targeted groups requires a different marketing strategy. There is no one size fits all.
We as a community can do this. There is no doubt in my mind. No need to hire a marketing agency. We have the talent right here on our blockchain.
We don't need permission to do something as WE ALL OWN HIVE!
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The Hive name sucks as you can't search for it. The lack of branding across the various dapps is bad too. Leo may be great, but finance is a minor part of my interests. People should be encouraged to explore other things on Hive as they have the account anyway. You may buy a Windows PC (I wouldn't) to use Office, but you get access to so much more.
I do wonder if we will see some dapps go their own way as DLive did.
Did not work out well for DLIVE. It is now part of the Justin (f**ck me) Sun Empire.
Posted Using LeoFinance Beta
Well I expect someone got paid well for that. There are some who only build a business in order to sell it rather than to keep it going. Justin seems to taint everything he touches, but the fans are blind to that.
Very good point!
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The fact that no one is at the helm is what led me to Hive in the first place, leadership breeds a sense of hierarchy, I like the fact that we are a captainless ship. :)