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RE: Why Hive Needs a Makeover.. Branding, Marketing and Making Friends

in #hivelast year

Excellent points that need to be tackled if Hive wants to grow its user base and more importantly, keep these new peeps active and engaged on the platform. Simplicity is absolutely crucial.

It's like trying to join a conversation about quantum physics when you've only just mastered long division.

  1. Simplicity: This is exactly what new users tell me when I introduce them to Hive (obviously they're using different words but the message is the same). It's highly complex and sophisticated, not at all intuitive. Even the sign-up process is difficult.
  2. Use Case: This is a BIG one. People want to know why they should put time into Hive as opposed to Facebook for example. The V4V app that BrianofLondon developed is an excellent example on how people can use their Hive / HBD (if they choose to) to purchase groceries for example. These are real life, hands-on use cases that need to pop when "meeting Hive". This is one of the things that makes Hive unique. You can't do this with FB, IG, YT, you name it web2 channel.

Hive has tremendous potential!