I'm seeing improvements, for sure, and I'm happy with them. Also still seeing a lot of confusion out there, which is to be expected I guess, with so many cooks in the kitchen.

A professional ad campaign targeted specifically to consumers would be a solid step in the right direction. Part of the development process then would be to keep these shelves full of interesting products. I won't say what this is specifically though, because if you can convince a human to buy a bottle of water, well, I guess that means they'll see value in anything.