Yep. Is the front door painted, and the reception area nice and welcoming? I think there are a few places I’ve seen looking nice enough to be on the end of an advert link, @roomservice has been working on something.
They also have a proposal to advertise via Brave browser, which if I remember correctly, would set the Fund back a pittance...
I would like to see some advertising, geared towards consumers and think the above would be something to start with.
Are there lots of studies/use cases about advertising on Brave already? I would definitely be interested in average time on site.
Sounds like data we’d have to pay a lot of money for :)
There are concerns that the onboarding process is too difficult. Well I’m not sure, we attracted a lot of people when the price was up.
Brave users will likely have a wallet, and some crypto knowledge and I think they’d be a good test.
The onboarding (all those keys) is slightly complicated and made easier when there’s more money to be earned lol. But I’m pretty sure that there’s enough “tech Supreme” in our community to come up with friendlier solutions where the landing page almost becomes a HiveSigner alike platform and which eventually reduces signing up to email/password.
Tbh if I look at how automation sneaked in our community (read: laziness), I worry that for many Brave Rewards are just a quick tap/click & close. I haven’t read the Brave Ads ToS so don’t know if they include a NDA about earnings and stats. If not, I would expect as more test run it more will publish their results.
https://hive.io/
Looks decent enough?
I close a lot of Brave ads each day, but I read every one...
I would definitely use a campaign focused signup page (and A/B test). The hive.io page is for technically inclined and crypto experienced users. Jane and Joe don’t know what web3.0 is, or what’s the meaning of scalable? Why a wallet? What is DHF and why we need that?
I would definitely have a landing page focused on community, earning, and the different apps. With a signup button in between each layer.
Considering that Brave rewards and Ads can work fully independently from “having crypto knowledge” I’m not convinced Brave is like Cryptotab and I am going to take a stab is mostly used by people who were referred for privacy/ad blocking/speed. But difficult to know since Brave is not truly traceable and thus demographic is difficult to guess unless they come via identifiable links (like Brave Ads).
That's why I think Brave users will be a good test. I've seen an advert specifically mentioning Web 3, and generally the ads are quite teckie - perhaps those advertising have found the user-base to be of this ilk?
I agree a landing page focused on those who have clicked through via a Brave ad would be a good idea.
Earning as a consumer would be a priority for me.
I think we can beat the above on % and message.
Ah that’s great to hear/read. I didn’t get those. Damn georetarding 😂
Me too.
I'm seeing improvements, for sure, and I'm happy with them. Also still seeing a lot of confusion out there, which is to be expected I guess, with so many cooks in the kitchen.
A professional ad campaign targeted specifically to consumers would be a solid step in the right direction. Part of the development process then would be to keep these shelves full of interesting products. I won't say what this is specifically though, because if you can convince a human to buy a bottle of water, well, I guess that means they'll see value in anything.
I’ll make a few calls. There must be some STEEM powering down this week - should we stick it in a pot and see how much advertising we can pay for?
I would chip in for that.