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RE: Why Hive Needs a Makeover.. Branding, Marketing and Making Friends

in #hive2 years ago (edited)

The on-boarding process needs to be as simple as 1-2-3

The community needs to choose 1 prominent entry point, and not give new people all the options up front as it is too confusing if you haven’t had any experience with HIVE.

  1. Use your email for your first free account
  2. The new account gets RC delegation automatically, and let the user know for the first month they have enough to post and comment at least 10 times per day and it will grow as they get likes or buy HP
  3. Recommend communities and accounts to follow by default (even if they dont pick anything. They can unfollow later)

New accounts don’t usually get the upvotes, we are not meeting the expectations with positioning that they will “earn” using HIVE. This only sets them up for disappointment and leave.

The amount of “earning” is not great for most people living in country where cost of living and income are high. Pennies don’t mean a lot, but more HP to post by default for these new account would be more valuable. (It’s the same reward, but better positioned)

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The original view never saw the content creators as the staple, they are the eyes and ears that bring in the Network Effect. People gather in location and an economy is created, but they got discouraged from the lack of investment from the content creators and decided those people were devaluing their investment.

It's important to understand the whales just aren't that into the content part of Hive and thus have no motive to build it out.